01462 454686
30, Bucklersbury, Hitchin, Hertfordshire SG5 1BG

Why us

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"As a local man I couldn't let this opportunity slip through my fingers, I knew there is a high demand for a place where gentlemen could go to be gentleman and feel at home and that's when, last autumn, True Gents was born. As described by a recent customer, it truly was the "hidden gem of Hitchin" with the dark front windows many passers by didn't know the barbers still existed. However, with the recent refurbishment True Gents have had, the barbers is now fully exposed for all to admire. Some of the alterations including the new wood textured flooring, lighting and Tiffany lampshades, many have said the barbers is unrecognisable."

Men's barbers are often quite small and narrow but True Gents is very spacious. A double-fronted property, it has four barber's chairs and an ample waiting area for customers. The Tiffany lights add a classy feel as well as paying homage to times past. A new doormat with the eye-catching True Gents logo that was conceived by Tony welcomes clients.

There are four professional barbers, three of whom are full time and rack up an impressive 45 years experience between them. Customer testimonials on the company's Facebook page describe the hair cuts as the best around and wet shaves are now also being offered.

As its name would suggest, True Gents Barbers aims to attract the discerning gentleman who wants a good quality gentlemen's barber service. 

"We cater for all ages here" says Tony "from the young gentleman to the elderly customer who come from all walks of life." And contrary to what many might suppose of a barber, True Gents doesn't only specialise in the traditional short, back and sides. "We can also do the latest haircuts for teenagers" Tony explains. "Once individuals visit us, we tend to get repeat business. We are mid-range, not overpriced and we don't just give you a good wet shave, we also give you a great haircut".

Tony continuously runs promotions to attract new customers. Most recently he had a silent auction for top quality men's shoes worth around ??150 a pair. Currently, everyone who visits True Gents receives a free gift. Complimentary beverages and snacks are also offered to clients. However, Tony doesn't see himself as being in competition with local hairdressers. "We are at the other end of the spectrum" he says. "I'm fighting the barber's corner. To me, a gentleman should go to a barber and a lady should go to a ladies' hairdresser. Unless he has long hair, why should a man pay the higher prices of a ladies' or unisex salon?" A local man himself, Tony's ethos is grounded in supporting home-grown businesses and keeping the character of the town alive. His barbers are all from Hitchin or the surrounding area and he describes his pet hate as being when corporate, London or foreign companies come in, set up but then take local money out of the town. Being a business that traditionally deals in cash, the shop still retains its old fashioned tills but a modern till with a credit card facility is to be introduced in the near future and CCTV cameras have already been installed. "Our methods are traditional but our premises and ideology are totally up to date" says Tony who seems set to bring the old fashioned quality and service of the local gentlemen's barber firmly into the modern age